Sunrise Pickups is a small acoustic guitar pickup maker founded by Jim Kaufman and based in Thousand Oaks, California. The company is known for a single soundhole magnetic pickup — sold in S-1 and S-2 variants that differ only in cable and connector configuration — designed to couple with and sense the body resonance of the guitar while maintaining a high feedback threshold. The pickup fits soundholes between roughly 3.5" and 4", works with 6- and 12-string guitars, and has adjustable polepieces for per-string volume control.

Alongside the pickup, Sunrise offers a line of complementary outboard electronics, including the S-B1 and S-B2 buffer/preamp boxes, the S-TI all-tube Tube Interface preamp, and a Lo-Z direct box for balanced line output. Pickups are hand-built in limited production runs and carry a lifetime transferable warranty.

Sunrise has long had a reputation as a touring and studio standard for amplified acoustic guitar, with a player roster cited by the company that includes Richard Thompson, Lyle Lovett, Jeff Tweedy, Emmylou Harris, and The Lumineers. The pickups are sold direct as well as through specialty acoustic dealers such as Elderly Instruments and Shoreline Music.

Sunrise has 4 products cataloged on Equipboard, including Acoustic Guitar Pickups and Switch Effects Pedals. Their gear is featured by 12 artists, with the strongest followings in Rock, Folk, World, & Country, and Pop. Notable users include Mac DeMarco, Liberty Ellman, and Keith Richards.