throughout the video, a sunrise acoustic pickup can be seen mounted on Mac's acoustic guitar.

In a live performance of "Love Hurts" with Norah Jones in 2004, Keith Richards can be seen using a Sunrise Pickup, as shown in the YouTube video.

In the article by Premier Guitar, J Mascis is mentioned using a Sunrise Pickup, highlighting its role in his guitar setup.

In a YouTube video by jmlakes, Andy McKee discusses his guitar setup, mentioning his use of the Sunrise Pickup.

In the music video for "Sophistructure," Rob Crow is briefly seen using a Sunrise Pickup on his Martin guitar. This is confirmed by the video posted on YouTube by Rob Crow. He used this same pickup on his Washburn D12N as well.

The best live sound I've ever heard came from the 1971 Martin D-28 played by the late Michael Hedges. His system? A Sunrise pickup (well, blended with a FRAP soundboard pickup).

None really. My acoustic guitar is used a Sunrise Pickup which is run right into the House system. I rarely use effects on acoustic guitar. I have wonderful sounding instruments and great sound guys.

For guitarist, Nershi mainly uses a Collings I-35, a Santa Cruz D-Nershi Signature Model, a ’70s Martin D-28 ("FrankenMartin"), a 1955 Martin D-18, and a Ton Nershi T-Style Guitar. When it comes to amps, Nershi goes with his tried-and-true Fender formula involves a Blues Deluxe and a Blues DeVille. The handful of stomps that he relies on includes: Fulltone OCD, Fulltone Fat-Boost, Ernie Ball Volume Pedal, Boss TU-2 Chromatic Tuner, Fulltone Full-Drive 2, Pro Co RAT, Maxon Rotary Phaser, Dunlop Crybaby Wah, Line 6 Echo Park, TC Electronic G-Force. And for strings, picks, and accessories, he currently jams D'Addario EX115 (.010-.049), Rocktron MIDI Mate, Whirlwind Selector A/B, Sunrise acoustic pickup, K&K Pure Classic acoustic pickup, and Avalon U5.

Quotes: Bill, describe your acoustic rig. Nershi: With my acoustic guitar it’s nice to have a stereo sound. I have two pickups in my acoustic. It’s a little complicated. I have the Sunrise magnetic pickup in the soundhole and the K&K pickups underneath the bridge because it’s nice to get a little bit of the wood sound out there. I need the presence of the magnetic pickup with the volume of the music that’s being played. I run through a couple of Avalon DIs with a stereo cable coming out of my guitar and one side runs to each DI. I can adjust the balance there and then I sum them into the back of my TC Electronic G-Force for my stereo effects.