UDG, short for Ultimate DJ Gear, is a Dutch company founded in 2000 and based in Harderwijk, Netherlands, specializing in protective bags, cases, and accessories for DJs and electronic music producers. The brand launched with its first SoftBag as an alternative to the heavy metal flight cases then standard for transporting vinyl, and has since expanded into a broad catalog of backpacks, shoulder bags, trolleys, EVA hardcases, and aluminum flight cases sized specifically for popular DJ hardware such as Pioneer DJ CDJs, controllers, and mixers.

Beyond bags, UDG produces record and CD wallets, equipment dust covers, laptop and controller stands, USB and RCA cables, and a modular DJ Podium Workstation system aimed at club and mobile setups. The company operates offices in the Netherlands and Indonesia and distributes through DJ retailers worldwide. Its products are widely carried by shops like Gear4music, Turntable Lab, and DJKit, and the brand maintains an endorsee program with touring DJs, with names such as Sven Väth, Carl Cox, and James Zabiela associated with the brand in press and retailer materials.

UDG has 13 products cataloged on Equipboard, including DJ Accessories, Bags & Cases, and Headphones & In-Ear Monitors. Their gear is featured by 4 artists, with the strongest followings in Electronic. Notable users include Diplo, Carl Cox, and Chuckie.