Victoria

Victoria

Also known as: Victoria Amps, Victoria Amplifier, Victoria Amplifier Company

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Victoria Amplifier Company is a boutique guitar amplifier manufacturer based in Naperville, Illinois, founded in 1994 by Mark Baier. A former stockbroker and gigging blues musician on the Chicago scene, Baier taught himself electronics from pre-1960 military training manuals and set out to faithfully recreate the tone and construction of 1950s Fender tweed amplifiers. The company is named after...

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Victoria Amplifier Company is a boutique guitar amplifier manufacturer based in Naperville, Illinois, founded in 1994 by Mark Baier. A former stockbroker and gigging blues musician on the Chicago scene, Baier taught himself electronics from pre-1960 military training manuals and set out to faithfully recreate the tone and construction of 1950s Fender tweed amplifiers. The company is named after Baier's daughter. Every Victoria amp is hand-wired using point-to-point construction, with components sourced from American suppliers — including custom Allen-Bradley carbon resistors and cotton tweed cloth from the same factory that supplied the originals.

Victoria's lineup spans two main categories: the Vintage Tweed series, which includes models like the 518, 5112, 20112, and Double Deluxe, and a range of original designs such as the Golden Melody, Electro King, Silver Sonic, Victorilux, and Regal. The company also produces the Reverberato, a standalone reverb and vibrato effects unit. With a small team producing roughly 350–400 amplifiers per year on a made-to-order basis, Victoria occupies a niche among players seeking authentic vintage-voiced tube tone with modern reliability.

Victoria amps have found their way onto stages and into studios used by Bob Dylan, Keith Richards, Eric Clapton, John Mayer, Joe Bonamassa, Billy Gibbons, and Buddy Guy, among others.

Victoria has 21 products cataloged on Equipboard, including Combo Guitar Amplifiers and Reverb Effects Pedals. Their gear is featured by 23 artists, with the strongest followings in Rock, Blues, and Funk / Soul. Notable users include Dan Auerbach, Nick Granville, and Billie Joe Armstrong.

Artists Who Use Victoria

Dan Auerbach uses 3 Victoria products

Dan Auerbach

Guitarist, Keyboardist · The Black Keys

Nick Granville uses 3 Victoria products

Nick Granville

Guitarist · The Roger Fox Big Band

Billie Joe Armstrong uses 2 Victoria products

Billie Joe Armstrong

Singer, Guitarist · Green Day

Ruben Block uses 2 Victoria products

Ruben Block

Singer, Guitarist · Triggerfinger

J Mascis uses 1 Victoria product

J Mascis

Singer, Guitarist · Dinosaur Jr

Paul Gilbert uses 1 Victoria product

Paul Gilbert

Guitarist · Mr. Big

Devin Townsend uses 1 Victoria product

Devin Townsend

Singer, Guitarist · The Wildhearts

John Scofield uses 1 Victoria product

John Scofield

Guitarist, Composer · Medeski Martin & Wood

Steve Stevens uses 1 Victoria product

Steve Stevens

Guitarist · Michael Jackson (band)

Ariel Posen uses 1 Victoria product

Ariel Posen

Singer, Guitarist

Jason Molina uses 1 Victoria product

Jason Molina

Singer, Guitarist · Songs: Ohia

Steve Cropper uses 1 Victoria product

Steve Cropper

Guitarist · Mark Knopfler’s Guitar Heroes

Oz Noy uses 1 Victoria product

Oz Noy

Guitarist

Douglass McComb uses 1 Victoria product

Douglass McComb

Guitarist, Bassist · Tortoise

Jakob Dylan uses 1 Victoria product

Jakob Dylan

Singer, Guitarist · The Wallflowers

Otis Rush uses 1 Victoria product

Otis Rush

Guitarist, Singer

Bob Lanzetti uses 1 Victoria product

Bob Lanzetti

Guitarist · Snarky Puppy

Sam Prekop uses 1 Victoria product

Sam Prekop

Guitarist · The Sea and Cake

Devon Allman uses 1 Victoria product

Devon Allman

Guitarist · The Allman Brothers Band

Lucinda Williams uses 1 Victoria product

Lucinda Williams

Singer, Guitarist · Buick 6

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