James Bay

In the interview James mentioned when recording his single 'Let it Go', he mentions the song was recorded with a Blues Junior..

In this Instagram video, James Bay plays a riff through his Yamaha THR10C Classic Combo Modeling Combo Amp (he is using an Epiphone guitar, judging by the headstock). He says, "Plugged into my new Yamaha THR10C So many tasty tones coming out of this little beaut"

In an interview about James Bay's album Chaos And The Calm and the gear he uses live and in the studio, James Bay talks a bit about his amps of choice.

While recording Chaos And The Calm in the studio, he used a "late-60s 'silverface' Twin" and loved the sound he got through it, particularly with P-90 pickups. However, he laments that carrying a vintage Fender Twin around on tour is impossible, due to it "breaking every five minutes". James Bay then talks about discovering Tone King amps:

"But then I found Tone King amps, which are made by a guy called Mark Bartel in Baltimore. I now play live through a Tone King Sky King. It's so clear but warm, and it breaks up just in the right way."

"I do like break-up, but I don't like it to be too aggressive. I like to work to get it to feel aggressive. It also has a built-in [Ironman] attenuator, which is this beautiful thing that allows you the same tones when you click down to different volumes. This amp has some of the greatest sounds ever."

At 2:10 into this video, James Bay's Artist 20 amp head and cab can be seen.

In this Tweet, James Bay says, "Tucked away today with a delicious #Hamstead amp rehearsing for tomorrow's @BBCR1 #LiveLounge !!! X"

Hamstead replies, "Great to hear you love it - Means a lot! Have fun! ;)" to which James Bay says, "Sounds incredible!" (source).

The amp appears at 2:19 in this video, the video is from That Pedal Show, where it is explained the complete rig.

In the second photo in this post on James Bay's Instagran, he is seen with a Fender '68 Custom Deluxe Reverb Guitar Amplifier.

1. Let’s go. photos by @jpboardman2018.

Used on "Let It Go", as stated by producer Jacquire King in this July 31, 2019 interview with producer Warren Huart at 1:27:49.

Huart: And then the Selmer you were talking about that got used on the album quite a lot.

King: Yeah, I definitely know that it's on "Sex on Fire", I don't think it's on "Use Somebody". I think that was Caleb's Matchless that we used on "Use Somebody". And that's also the "Let It Go" song of James Bay, that's the guitar amp that was used for that.

On the Victory website user page for James Bay he is cited as a user.