Antoria is a British guitar brand dating back to the 1950s, known primarily as a badge applied to Japanese-built instruments imported to the UK. The earliest Antoria guitars were manufactured by Guyatone, and later production shifted to the FujiGen Gakki factory in Japan — the same facility that built guitars for Ibanez — which gave Antoria's 1970s models a strong reputation among players of copy-era instruments. The brand was distributed in the UK through importers including James T. Coppock (Leeds) Ltd and Charles Summerfield Ltd.

The range has historically covered electric guitars, acoustic steel-strings, and bass guitars, with early electric models such as the LG50 becoming collector pieces. Japanese-era Antoria solidbodies included Les Paul and Stratocaster-styled copies, and the brand also offered semi-hollow and hollowbody electrics alongside dreadnought and classical acoustics. Later production moved to South Korea and China.

Antoria instruments appeared in the hands of several notable British players during the early rock and beat-group era, with Hank Marvin, Jeff Beck, and Big Jim Sullivan all documented as having used Antoria guitars before moving to other brands. The marque is largely associated with British pop and rock heritage and with the wider story of Japanese-built guitars reaching the UK market.

Antoria has 7 products cataloged on Equipboard, including Solid Body Electric Guitars, Steel-string Acoustic Guitars, and Electric Basses. Their gear is featured by 4 artists, with the strongest followings in Rock, Pop, and Electronic. Notable users include Noel Gallagher, Brian Eno, and Paul Arthurs.