Hard Luck Kings is a guitar and gear company based in Westlake Village, California, founded in 2010 by Mark Goldstein, a former vice president at DW Drums. The company's aesthetic draws from rebel culture, rock 'n' roll, punk, and country, with model branding and graphics that lean into a biker- and outlaw-inspired image.

The lineup centers on solid-body electric guitars with traditional body shapes and custom fret markers, including the Bossman, Bombshell, Southern Belle, Maverick, and Spider, alongside the Fat Daddy bass. The catalog is organized into series such as the Chop Shop (rosewood fretboards), Coupe DeVille (ebony fretboards), and Series 21, and is rounded out by acoustic models, the OUTLUCK overdrive/distortion pedal, gig bags and hard cases, and branded apparel.

Hard Luck Kings instruments are sold direct through hardluckkings.com and through retailers including Guitar Center and Musician's Friend, with manufacturing handled overseas and final setup done before shipping. The brand positions itself toward working musicians looking for affordable, no-frills instruments rather than boutique or vintage-spec builds.

Hard Luck Kings has 7 products cataloged on Equipboard, including Solid Body Electric Guitars. Their gear is featured by 1 artist, with the strongest followings in Rock. Notable users include Jeramy "Rainbow" Gritter.