PLAYdifferently is a music gear company founded by engineer Andy Rigby-Jones, formerly lead designer at Allen & Heath's Xone line, in partnership with techno artist and DJ Richie Hawtin. The company was built around the idea that DJ and performance tools should be as expressive as the artists using them, and its products are manufactured through an alliance with Allen & Heath in Cornwall, England.

The brand's flagship product is the MODEL 1, an all-analogue performance mixer with six input channels, two stereo returns, a pre-amplifier drive control, hybrid filter/swept bell EQ, dual cue system, and balanced Tascam DB25 connectivity. Unlike traditional DJ mixers, the MODEL 1 omits a crossfader, focusing instead on channel blending, EQ sculpting and a dual-mixer linking system intended for extended, exploratory sets. A more compact four-channel sibling, the MODEL 1.4, offers the same analogue signal path in a smaller form factor.

PLAYdifferently has developed a following among techno and electronic music performers who favor long-form, mix-focused sets over scratch or turntablist techniques, and its mixers are commonly found in boutique clubs and festival booths oriented toward house and techno programming.

PLAYdifferently has 2 products cataloged on Equipboard, including DJ Mixers. Their gear is featured by 12 artists, with the strongest followings in Electronic. Notable users include Deadmau5, Four Tet, and Richie Hawtin.