Serato
57Founded in 1998 in Auckland, New Zealand by Steve West and AJ Bertenshaw — who met in a computer science class at the University of Auckland — Serato is a software company whose tools have become a standard in the DJ and music production world. The company's origin traces to West's development of a time-stretching algorithm that could change the tempo of audio without affecting pitch, which led...
$189.00 - $349.99
in DJ Software Rank
$125.00 - $199.00
in Sampler Plugins Rank
$777.00 - $799.00
in Pitch Shifter Plugins Rank
$170.00 - $249.00
in DAW Software Rank
$38.00 - $39.99
in DJ Accessories Rank
$170.00 - $228.60
in Violins Rank
$388.00 - $399.00
in Pitch Shifter Plugins Rank
Founded in 1998 in Auckland, New Zealand by Steve West and AJ Bertenshaw — who met in a computer science class at the University of Auckland — Serato is a software company whose tools have become a standard in the DJ and music production world. The company's origin traces to West's development of a time-stretching algorithm that could change the tempo of audio without affecting pitch, which led to their first product, Pitch 'n Time, a plugin that found early success in Hollywood post-production. In 2004, Serato Scratch Live, a digital vinyl system developed in partnership with Rane Corporation, fundamentally changed how DJs interact with digital music by allowing control of audio files through turntables and vinyl records.
Serato's flagship product is Serato DJ Pro (formerly Serato DJ), professional mixing software compatible with hardware controllers from manufacturers like Pioneer DJ, Denon DJ, and Roland. The company also offers Serato DJ Lite as a free entry-level option, Serato Studio for beat-making and music production, Serato Sample as a VST plugin for sampling with pitch and tempo manipulation, and Hex FX, a multi-effects plugin. Serato DJ Pro integrates with streaming services including Spotify, Apple Music, TIDAL, Beatport, and SoundCloud, and features stem separation technology for isolating vocals, drums, bass, and melody from tracks.
Based in Auckland with a global user base spanning 190 countries, Serato is used by DJs and producers across genres. Notable users include DJ Premier, DJ Jazzy Jeff, Fatboy Slim, and D-Styles of the Invisible Skratch Piklz.
Serato has 12 products cataloged on Equipboard, including DJ Software, Pitch Shifter Plugins, and DJ Accessories. Their gear is featured by 151 artists, with the strongest followings in Hip Hop, Electronic, and Rock. Notable users include DJ Khalil, DJ Jazzy Jeff, and Tom Alexander Schmitt.
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