Gordon Beck

This Hohner ad reads “Gordon Beck plays the Hohner Electra-piano.”

Sound on Sound’s piece on inventor Ernst Zacharias claimed Beck performed the most definitive Electra Piano recording:

The definitive Electra Piano recording features the British jazz pianist Gordon Beck playing a long solo introduction to ‘Ariadne’ on the Nucleus album Labyrinth from 1973. Here, we encounter in full the gorgeous harp-like quality of the Electra.

The article later had this to say about Beck’s deal with Hohner:

One story we heard from a student of Gordon Beck was that Beck had an endorsement from Hohner to use the Electra Piano. He devised his own portable chopped version of the Electra, which he claimed Hohner copied for the T. When he was presented with the factory version he was so disgusted with the way his design had been adapted that he gave up playing Hohner instruments and from then on used Rhodes pianos instead.