Baldwin

Baldwin

Also known as: Baldwin Guitars, Baldwin-Burns

Unclaimed

Baldwin is an American brand best known in the music-gear world for a short-lived line of electric guitars, basses, and amplifiers produced in the late 1960s. The Baldwin Piano Company of Cincinnati, Ohio entered the fretted-instrument market in 1965 after being outbid by CBS for Fender, instead acquiring the British guitar maker Ormston Burns Ltd. for $380,000. Early Baldwin-branded instrument...

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Baldwin is an American brand best known in the music-gear world for a short-lived line of electric guitars, basses, and amplifiers produced in the late 1960s. The Baldwin Piano Company of Cincinnati, Ohio entered the fretted-instrument market in 1965 after being outbid by CBS for Fender, instead acquiring the British guitar maker Ormston Burns Ltd. for $380,000. Early Baldwin-branded instruments were essentially rebadged Burns designs — including versions of the Marvin, Double Six, Vibraslim, and Virginian — distributed through Baldwin's network of piano dealers.

In 1967 Baldwin introduced the 700 Series, a range of more affordable semi-hollow thinline electrics built in partnership with Italian maker Crucianelli, with bodies made in Italy and necks produced in the UK or at Baldwin's Fayetteville, Arkansas plant. Models included the 706 six-string, the 712 and 712T twelve-strings, and matching bass versions. The Italian-made pickups looked like humbuckers but were actually single coils, giving the instruments a jangly 1960s character. Also in 1967, Baldwin purchased Gretsch, and by the end of the decade it had wound down its own-branded guitar line to focus on the Gretsch range, with Baldwin guitar production ending in 1970.

Original Baldwin electrics are collectible vintage items today, associated with players such as Al Jardine of the Beach Boys. The instruments are noted for their Burns-derived styling, scrolled headstocks, and distinctive tonal character that ties them to British Invasion–era guitar sounds.

Baldwin has 22 products cataloged on Equipboard, including Organs, Baby Grand Pianos, and Electric Basses. Their gear is featured by 66 artists, with the strongest followings in Rock, Pop, and Electronic. Notable users include Moby, Dizzy Reed, and Philip Glass.

Artists Who Use Baldwin

Moby uses 2 Baldwin products

Moby

Music Producer · Hanzel und Gretyl

Dizzy Reed uses 2 Baldwin products

Dizzy Reed

Keyboardist · Guns N' Roses

Philip Glass uses 2 Baldwin products

Philip Glass

Composer, Music Producer · Polyrock

Josh Homme uses 1 Baldwin product

Josh Homme

Guitarist · Kyuss

Alex Turner uses 1 Baldwin product

Alex Turner

Guitarist · Arctic Monkeys

Paul McCartney uses 1 Baldwin product

Paul McCartney

Singer, Bassist · The Beatles

Jonny Greenwood uses 1 Baldwin product

Jonny Greenwood

Guitarist · Radiohead

Thom Yorke uses 1 Baldwin product

Thom Yorke

Singer, Guitarist · Radiohead

John Lennon uses 1 Baldwin product

John Lennon

Singer, Guitarist · The Beatles

Mike Shinoda uses 1 Baldwin product

Mike Shinoda

Singer, Guitarist · Linkin Park

Brian May uses 1 Baldwin product

Brian May

Keyboardist, Guitarist · Queen

Robert Fripp uses 1 Baldwin product

Robert Fripp

Guitarist, Keyboardist · King Crimson

Hayley Williams uses 1 Baldwin product

Hayley Williams

Singer, Guitarist · Paramore

Tim Hecker uses 1 Baldwin product

Tim Hecker

Music Producer

PJ Harvey uses 1 Baldwin product

PJ Harvey

Keyboardist, Harpist · The Desert Sessions

James Murphy uses 1 Baldwin product

James Murphy

Singer, DJ · LCD Soundsystem

Brian Jones uses 1 Baldwin product

Brian Jones

Guitarist, Keyboardist · The Rolling Stones

Sabrina Carpenter uses 1 Baldwin product

Sabrina Carpenter

Singer, Guitarist

Shawn Mendes uses 1 Baldwin product

Shawn Mendes

Singer, Guitarist

Brian Wilson uses 1 Baldwin product

Brian Wilson

Singer, Bassist · The Beach Boys

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