Chord is a music equipment brand owned by AVSL Group Ltd, a UK distributor based in Trafford Park, Manchester. The brand covers a broad entry-level catalogue spanning electric, acoustic, electro-acoustic and bass guitars (including models such as the CAL63 Stratocaster-style electric and the BOM series acoustic basses), drum kits and percussion, instrument amplifiers, effects pedals, tuners and metronomes.

The range also extends into live sound and performance gear, with portable PA systems like the Delta-200 and the Busker combo, wireless VHF and UHF microphone systems, headset, lavalier and handheld dynamic microphones, plus cables, stands, straps and cases. Products are sold primarily through UK and European music retailers and online resellers.

Chord sits alongside sister brands such as Citronic, QTX, NU-X, Adastra and AV:Link within the AVSL stable, and is positioned as an affordable, generalist option aimed at beginners, students, buskers, schools and small venues rather than the professional stage or studio market.

Chord has 18 products cataloged on Equipboard, including Electric Basses, Solid Body Electric Guitars, and Ukuleles. Their gear is featured by 1 artist, with the strongest followings in Rock and Stage & Screen. Notable users include Dylan Fairburn.