Jay Turser is an American brand of affordable guitars, basses, mandolins, and banjos, created by Tommy Rizzi at Music Industries Corp. in the late 1990s. The lineup centers on student and entry-level instruments inspired by classic American designs, built in Asia with imported tonewoods like mahogany, maple, and rosewood. Popular models include the JT-200 series (which won Guitar Player magazine's Reader's Choice Award for Ultimate Value in 2004) and the JT-LT-RW, a Guitar Player Editor's Pick in December 2011.

The brand expanded beyond electric guitars to include acoustic models, bass guitars, hollow-body and semi-hollow designs, and folk instruments such as mandolins and banjos. In 2008, Jay Turser partnered with Graph Tech Guitar Labs to incorporate its nut and saddle technology across its instruments. Originally a subsidiary of U.S. Music Corporation in Buffalo Grove, Illinois, the brand was acquired by Canadian group JAM Industries in 2009 and operates as part of its Davitt & Hanser distribution division.

Jay Turser occupies the budget and beginner segment of the market, with a reputation for offering playable copies of well-known guitar shapes at a fraction of the price of their American counterparts, making them a common choice for students, hobbyists, and gigging players on a budget.

Jay Turser has 32 products cataloged on Equipboard, including Solid Body Electric Guitars, Electric Basses, and Hollowbody Electric Guitars. Their gear is featured by 7 artists, with the strongest followings in Rock, Pop, and Blues. Notable users include Larry Taylor, Rusty Cage, and Matthew Bellamy.