Mitchell is a guitar brand that debuted in 1986 as a private-label house brand for Guitar Center, sold primarily through Guitar Center, Musician's Friend, and other Guitar Center Group retailers. The name comes from Wayne Mitchell, who founded Guitar Center in Hollywood in 1959. Instruments are designed in the United States and manufactured overseas, with the lineup positioned squarely at beginner and budget-conscious players.

The catalog spans acoustic guitars (Launch, Motion, Terra, 120, Exotic, and Bluegrass/Folk series), electric guitars (the single-cutaway MS series, double-cutaway MD series, and traditional double-cutaway TD series), the MB bass series, acoustic-electric basses, ukuleles in soprano, concert, tenor, and baritone sizes, and complete starter packs such as the MD150PK electric pack and D120PK acoustic pack. Mini-scale options like the MM100, MS100, and TD100 round out the line for younger or smaller-handed players.

Mitchell's reputation is built around delivering full-feature instruments — solid tops on entry acoustics, dual-humbucker electrics, and bundled accessory packs — at price points aimed at first-time buyers rather than touring professionals. The brand is rarely associated with signature artists or stage endorsers, and its visibility comes mainly through Guitar Center's retail footprint.

Mitchell has 52 products cataloged on Equipboard, including Acoustic-Electric Guitars, Ukuleles, and Solid Body Electric Guitars. Their gear is featured by 10 artists, with the strongest followings in Rock, Pop, and Electronic. Notable users include TheDooo, Mason Trueblood, and Dolly Parton. Mitchell's catalog spans the full price spectrum — from entry-level options to high-end flagships.