Fame is a house brand of Music Store Professional, a large musical instrument retailer headquartered in Cologne, Germany. The brand was established in the early 1990s through a collaboration between Music Store and the Polish guitar builder Mayones, based in Gdansk, and has grown to cover electric and acoustic guitars, basses, and a range of other instruments and accessories sold primarily through Music Store's retail and online channels.

Fame's electric guitar catalog is built around the Forum IV line, which is split into Classic, Modern, and Custom tiers, alongside the more affordable SE Series. The instruments are assembled in Poland and the Czech Republic and typically use hardware and pickups from suppliers like Schaller, Gotoh, Seymour Duncan, Bartolini, and Aguilar. The brand also offers Western and concert acoustic guitars, including a Peter Maffay signature Standard model developed with the German singer-songwriter.

Fame is positioned as a value-oriented alternative to established American and Japanese makers, with a focus on pairing conventional body shapes (ST, TL, LP, and PRS-style doublecuts) with upgraded components at mid-range prices. Because the brand is sold exclusively through Music Store and its UK sister retailer DV247, it is better known in continental Europe than in North America.

Fame has 37 products cataloged on Equipboard, including Effects Pedal Accessories, Solid Body Electric Guitars, and Guitar Amplifier Heads. Their gear is featured by 3 artists, with the strongest followings in Rock, Metal, and Electronic. Notable users include Axel Ritt, Jens Becker, and Fred Everything.