Laguna is a guitar brand sold as a Guitar Center house label, introduced in 2008 and distributed through Guitar Center and Musician's Friend. The line spans electric guitars, acoustic guitars, bass guitars, banjos, and mandolins, generally positioned at entry-level to mid-tier price points. Several of the early electric and bass designs trace their lineage to Brawley Guitars after Keith Brawley joined Guitar Center as VP of Merchandising and brought elements of those designs to the new private-label brand.

The Laguna name was originally used by a separate Laguna Guitar Company operated in the 1970s by luthier Kirk Sand and James Matthews, unrelated to the modern incarnation. Reissued under Guitar Center, Laguna catalogs have included models such as the Ocean series basses (TB75) and a range of dreadnought and concert-style acoustics aimed at students and budget-conscious players.

As a retailer-owned house brand, Laguna does not maintain a standalone artist roster or signature-model program in the way independent guitar makers do, and its instruments are primarily encountered through Guitar Center's storefronts and online channels rather than independent dealers.

Laguna has 14 products cataloged on Equipboard, including Solid Body Electric Guitars, Electric Basses, and Acoustic-Electric Guitars. Their gear is featured by 4 artists, with the strongest followings in Rock, Pop, and Funk / Soul. Notable users include Big Boss, Greg Howe, and Danny Sexbang.