Ben Bruce

In this video Ben Bruce shows his Ibanez signature model, basically Ben adds his own design to the guitar like the british flag.

The guitar was played in music video of A Prophecy, the guitar is visible in the 3:27-3:29 mark

This guitar used to be Ben Bruce's main axe (take note of the tone knob, Ben doesn't have one in his signature BBM guitar) Also, you can see that there are extra holes in the guitar (where the pickguard should sit).

My best guess is that it's a Prs Custom 22, it could be a 24 but from my research it seems like the 22 is the better call. You can get a better look at it around the 2:50 part when Ben begins to sing. You can see the number of knobs, the style of the fret board and head stock, as well as the pick ups all pointing to it being a Prs Custom 22. There is another live video with him using the same guitar but this one give you a better look at it.

Listed on http://peavey.com/artists/ under his name

"I think we used three different guitars on that track. We relied on the guitars themselves for their different sustains and their different tones. We used a Gibson Les Paul Studio—not sure of the year."

In an article by Premier Guitar, Ben Bruce of Asking Alexandria discusses his use of the Fractal Audio Axe-FX II, highlighting its role in his gear setup.

Ben Bruce of Asking Alexandria features a Fender Telecaster in the "They Don't Want What We Want... Guitar Play-Through" video on YouTube, showcasing the band's evolved sound.

In a backstage video on MCCS TV, Ben Bruce of Asking Alexandria is shown using a Fender American Professional Telecaster Deluxe, which has been modified with custom electronics and pickups.

You can see Ben Bruce playing this Guitar in a 2010 performance of The Final Episode (Let's Change the Channel)

This set of pickups was used by Ben Bruce in the early years of AA (probably around Stand Up And Scream up until Reckless And Relentless) nowadays, he is seen using passive pickups

In this video Ben talks about the fishman pickups he uses in his Guitars

Sennheiser sponsered Asking Alexandria's lead singer, Ben Bruce uses Sennheiser's ew300iemG3 IEM, according to Sennheiser's artist page.

Ben Bruce is seen using this guitar through the entirety of a recorded radio session playing an acoustic version of "Vulteres" shortly after AA's self titled album release.

Ben Bruce, lead guitarist of Asking Alexandria, uses the Sennheiser EW 500 G3 Pro Wireless System, as noted on Sennheiser's artist page.

Listed on http://peavey.com/artists/ under his name

According to this article on Premier Guitar where all the gear he mentioned in the interview are written, this is one of his effects.

Ben Bruce uses the Maxon OD808 Overdrive, as featured in the Maxon Effects Artist Gallery, "Guilty of Great Tone."

Ben Bruce used to use these straps in the days of Stand Up And Scream and in Reckless And Relentless. This strap is visible at around the 1:25 mark