James Bay

You can see him using it in the stuido for his second album

In an Instagram story Q&A, James Bay is asked:

Do you ever just randomly write songs and record them? Or do you have like a process?

James Bay answers:

Bought myself some toys at the start of lockdown. The Izotope Spire is a dream come true for me. Started recording my songs way more now. Instead of just using iPhone voice notes... so much fun!

He also credits Dan Wilson for recommending the Spire to him.

In this Instagram photo, James Bay shows off the headstock of a Harmony Stratotone Electric Guitar, and his caption implies it's the guitar he's going to play that day: "Today's mighty axe #steelreinforcedneck" (posted April 2014)

James Bay uses a red Gibson SG junior electric guitar in this video of him performing "(You Know) I'm Losing You" at Brixton Academy on Sept 30, 2015 (with special guest Ronnie Wood). A good look at the guitar can be had at 1:56.

James Bay interview with Bonedo Das Musikerportal during the Hurricane festival on June 25th 2016 Interview in German translated with Google translate.

James talk about the Gibson Les Paul Junior "And for loosening I have a 1965 Les Paul Junior SG: Just two pieces of wood, neck and body, a P-90 pickup, one volume and one tone knob. I love them - so simple".

Full interview (in German) here: http://m.bonedo.de/artikel/einzelansicht/gearchat-james-bay.html

James Bay official Twitter Page: "#tb to me, @andycortes87 & Jack Duxbury stopping by @collingsguitars Austin,TX. Thank you for this very tasty 290"

Total Guitar Magazine December 2015: Under the picture of the Gibson les Paul Junior it says: "James' SG-Shape Les Paul Junior comes out for 'Best Fake Smile' in the live shows. He's also been using a Collings 290 DC S for that song"

https://www.flickr.com/photos/nemi72/24440261560/sizes/o/

In the second photo in this post on James Bay's Instagran, he is seen with a Fender '68 Custom Deluxe Reverb Guitar Amplifier.

1. Let’s go. photos by @jpboardman2018.

In this photo on James Bay's Instagram, he is seen holding a Gibson Les Paul Special Double-Cut Electric Guitar.

The video shows the moment where James gets his signature guitar

You can see him using it on Instagram It has an Bigsby and a Humbucker

As you can see in this live performance, he is using the Gibson J-45. He can also be using it in the acoustic version of the song.

listed on the website (source)

James Bay talks in this video about how Epiphone developed the Century 1966 based on his own Century. Between these to videos; https://youtu.be/SU3oKWK5lEE , https://youtu.be/q2fKekViP8I he talks about how he uses it on tour as well.

In this picture tweeted by James you can see the Boss tuner.

At the beginning of the video around the 1:50 mark he explains it’s a 1963 Fender Jaguar. He then procedes to play one of his songs on it and break it down

In this picture tweeted by James you can see the MXR Carbon Copy delay pedal.

In this Instagram video, James Bay is in the dressing room after a June 2015 show in Köln. He can be seen jamming on a black Danelectro DC 59M NOS electric guitar. He admits it isn't owned by him, and instead belongs to "Jack". He says:

"Came off stage in Köln last night, didn't want to stop! Post show #dressingroomjam on Jack's new axe"

James Bay holding a Gibson J-185 12 String (Natural finish) while performing a live show in Chicago. He says, "12 STRINGS in Chicago tonight."

Lately James has been using this Gibson J-185 12 String live when playing 'If You Ever Want To Be In Love'. Here from the Hurricane festival in Germany July 6th, 2016 https://www.youtube.com/watch?v=wMSCy_1w0Mw

At 3:00 you can see his polytune 2 on his new pedalboard

at 3:00 you can see his pedalboard swiching system aka G2

at 3:00 you can see his POG2

He just buying this Fano

James Bay bought his Fano Guitars Alt De Facto SP6 at Chicago Music Exhange https://www.youtube.com/watch?v=AP6TxqbeFho

Using his Fano guitar during "Best Fake Smile" at Outside Lands Music & Arts Festival 2015, Golden Gate Park, San Francisco CA USA in August 9th 2015 https://www.youtube.com/watch?v=dPpJtkkjijU

This beautiful SG is used by James Bay during the recording of his song "Best fake smile".

In this photo on James Bay's Instagram, he is seen holding a Fender Mustang Bass PJ in the studio.

In the second photo in this post on James Bay's Instagram, he is seen holding a Gibson SG Special Electric Guitar with P90 pickups.

James is pictured in the music video for song 'Pink Lemonade' playing a White Signature model from Frank Brother's Guitars, though he usually plays a black model on stage.

At BBC Biggest Weekend festival in 2018 James opened his set using an Epiphone Coronet for the song 'Wasted on Each Other' and is pictured on his official instagram holding the guitar before going on stage. He also says in an interview with Epiphone prior to the 2nd album release: "There are a few Epiphone solid body guitars, like the Coronet, that I'd love to spend some time with."

listed on the website (source)

Used on "Let It Go", as stated by producer Jacquire King in this July 31, 2019 interview with producer Warren Huart at 1:27:49.

Huart: And then the Selmer you were talking about that got used on the album quite a lot.

King: Yeah, I definitely know that it's on "Sex on Fire", I don't think it's on "Use Somebody". I think that was Caleb's Matchless that we used on "Use Somebody". And that's also the "Let It Go" song of James Bay, that's the guitar amp that was used for that.

at 35:02 to see the Spark Mini Booster side Archer

On the Victory website user page for James Bay he is cited as a user.