The innovation in the name is just the start of it!

Check this: in the battle DJ mixer market, there was a time when you had to buy a professional-grade mixer to get the benefits of great and easy to play faders, mostly the crossfader. Rane had the TTM-56 and their Magnetic crossfader, Vestax had the PMC-05/06/07 with the CF-PCV , Pioneer the DJM-909 and its optical crossfader, Ecler the Hak 360/380 and their Eternal fader, and that was the line. You had to have one of these mixers to have a suitable crossfader and be able to scratch like your favorite DJs did. The only third-party fader you could use in some mixers that had the space to house it was a Penny&Giles.

Cue in 2005 the rogue appearance of a new fader maker company named Eclectic Breaks, and they put out their first product: the Pro X-Fade. Now this was the first third-party crossfader you could buy and install in some DJ mixers: Vestax PMC series, Allen and Heath Xone series, Numark SM-1 and Stanton SK-series mixers. That was a really great start! There is some high-end and some affordable mixers in there, and installing a Pro X-Fade basically rocketed your mixer into pro territory. When the hype cleared, some people started to argue one company should make a pro-grade DJ mixer based around the Pro X-Fade because well, Vestax and A&H were high end mixers already with a corresponding price tag, and the Numark SM-1 and Stanton SK series were really low-end mixers.

Out of nowhere comes Elliott Marx, an electrical engineer who builds a pro-grade scratch mixer that comes stock with a Pro X-Fade. It was correctly priced, it was built like a tank, it sounded great and the 2 variations both had interesting features not found on other battle-style DJ mixers: the AEM-100i had a built-in waveform generator you could cut, and the AEM-100 had "cut buttons" that spouses the form of the fingers for another way of cutting ultra fast crabs.

I had the 100i, and loved it. The only thing missing was a suitable FX Loop. But at the price I paid for this mixer, it was worth every penny!

For the short story: Elliott Marx then created his own Audio Innovate Innofader crossfader with many iterations of different sizes and fits most modern DJ mixers available today and is still one of the best crossfaders you can get!