Analog Outfitters is a guitar amplifier builder based in Illinois that grew out of a repair and live-sound workshop founded by Ben Juday in 2002. The company's signature concept is up-cycling: salvaging vintage Hammond organs for their transformers, tubes, wiring, and cabinet wood, then rebuilding those components into hand-wired tube amplifiers. The approach lets the company work with rare tonewoods that are otherwise difficult to source, including old-growth redwood and mahogany pulled from mid-century organ consoles.

Their flagship product is the Sarge, a 15-watt EL84 combo with a Fender-style tone stack built around a repurposed Hammond output transformer. The lineup also includes the higher-powered Super Sarge head, the Road Amp, and the Scanner — a standalone reverb and vibrato unit built around a Hammond scanner assembly that recreates the physical rotating vibrato effect of a tonewheel organ. Each piece tends to be a one-off, with cosmetics dictated by the specific donor organ.

The company has built a following in the boutique amp world for that combination of analog circuit design, reuse of vintage components, and visibly hand-built aesthetics, and their amps are stocked by specialty dealers such as Chicago Music Exchange, The Music Zoo, and Mass Street Music.

Analog Outfitters has 11 products cataloged on Equipboard, including Guitar Amplifier Heads, Combo Guitar Amplifiers, and Guitar Amplifier Cabinets. Their gear is featured by 4 artists, with the strongest followings in Rock, Folk, World, & Country, and Blues. Notable users include Nels Cline, Vance Powell, and Doyle Bramhall II.