NUX is a Shenzhen, China-based music technology brand operating under Cherub Technology Co., Ltd., introduced in 2005. The brand covers a wide range of gear — effects pedals, multi-effects processors, amplifiers, wireless systems, digital drums, pianos, and audio interfaces — targeting working musicians from bedroom players to gigging professionals across a range of price points.

Their effects lineup spans compact analog stompboxes to sophisticated multi-effects units. The Verdugo Series includes the Atlantic reverb/delay and other ambient-leaning pedals, while the Core and Mini Core series offer modulation effects in small enclosures. The MG-30 and MG-400 multi-effects processors feature amp modeling built around NUX's TSAC-HD white-box technology, which simulates the circuit behavior of classic tube amplifiers rather than simply approximating their sound. The Mighty Plug Pro is a headphone amplifier and USB audio interface in a compact plug-in form factor, designed for silent practice and direct recording. The Trident serves as a flagship amp modeler and profiler.

On the amplifier side, NUX's Mighty series produces portable combos for electric guitar, acoustic guitar, and bass. The brand has also expanded into live wireless systems, digital pianos, MIDI controllers, and studio recording gear. Rob Chapman, the British guitarist and founder of Chapman Guitars, has served as a Brand Ambassador for NUX.

NUX has 170 products cataloged on Equipboard, including Multi Effects Pedals, Overdrive Effects Pedals, and Delay Effects Pedals. Their gear is featured by 40 artists, with the strongest followings in Rock, Metal, and Pop. Notable users include Ignacio Peñalva, Steve Terryberry, and Tyler Larson. NUX's catalog spans the full price spectrum — from entry-level options to high-end flagships.