JOYO Technology Co., Ltd is a Shenzhen, China-based manufacturer of guitar effects pedals, amplifiers, and music accessories, founded in 2006. The brand built its reputation on delivering affordable, playable gear aimed at guitarists who want quality tone without boutique prices. Their catalog spans a wide range of effects types — overdrive, distortion, fuzz, delay, reverb, chorus, flanger, phaser — as well as power supplies, wireless systems, tuners, metronomes, and audio interfaces.

Several JOYO product lines have earned significant attention in the broader guitar community. The IRONMAN Series offers compact mini-pedals with full-featured circuits squeezed into small enclosures, making them popular for players who want to pack more sounds onto a pedalboard. The R Series (Revolution Series) expanded the brand's presence with high-quality analog-voiced pedals in distinctive enclosures, including the Tauren overdrive and Atmosphere reverb. Early budget-friendly models like the Ultimate Drive (a Fulltone OCD-inspired circuit) and the JF-08 Digital Delay helped establish JOYO's reputation for punching above their price point.

Beyond effects, JOYO produces a range of amplifiers including practice amps, portable busking amps, and bass amplifiers, as well as multi-effects units like the GEM BOX Series and the MOMIX audio interface line. The brand distributes globally and maintains regional presences across the UK, Latin America, and Asia.

Joyo has 168 products cataloged on Equipboard, including Overdrive Effects Pedals, Distortion Effects Pedals, and Guitar Amplifier Heads. Their gear is featured by 69 artists, with the strongest followings in Rock, Pop, and Metal. Notable users include Blaster Silonga, 4lung, and Peter Hook. Most Joyo products sit on the budget-friendly end of the spectrum.