Pricing and availability

We compare 600+ stores and found this item at 6 stores. Prices updated .

Sweetwater
4.5 (10)
$3,999.99
Guitar Center
4.0 (5)
$3,999.99
Amazon
$3,999.99
Musician's Friend
5.0 (3)
$3,999.99
zZounds
$3,999.99
Thomann
5.0 (4)
$4,599.00 $4,555.00 $44.00 · All time low

Average Price: $4,092

High-end/Boutique

$300

$801+

Price Tier

Budget

Standard

High-end

Price History

Based on price data from 5 merchants for "Friedman Brown Eye 100W Deluxe Tube Amp". Prices shown reflect NEW condition. Tracking began Apr 2, 2026.

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Description

The Friedman Brown Eye 100W Deluxe Tube Amp is where classic British tone meets modern versatility. Renowned for its BE circuit, this amplifier has become a staple for musicians seeking that iconic sound. The Deluxe model elevates this legacy with a fully-featured, three-channel design. Whether you're dialing into the pristine cleans of the Smallbox-inspired Plexi channel or unleashing the amplified crunch of the BE and HBE overdrive channels, this amp delivers a wide-ranging tonal landscape.

What sets the BE-100 Deluxe apart is its array of tone-shaping tools. From the C45 voicing switch to the Thump frequency control, each setting allows you to sculpt your sound with precision. The flexible master section, with its presence, response, and thump controls, ensures you can tailor the amp's character to your playing style. Plus, the ultra-transparent effects loop integrates seamlessly with your pedalboard, maintaining your tone's integrity.

The Friedman BE-100 Deluxe is handwired in the USA and powered by 4 EL34 power tubes and 5 12AX7 preamp tubes, guaranteeing reliability and a robust sound. With its additional gain and master controls, saturation switch, and footswitchable channels, this amp is perfect for rock and metal enthusiasts who demand the best in tonal versatility and power.

Key Features:

  • 100 Watt all-tube head
  • Three channels: BE, HBE, and Plexi clean
  • Handwired in the USA
  • 4 x EL34 power tubes; 5 x 12AX7 preamp tubes
  • Custom USA-made transformers
  • C45 voicing switch and Saturation switch
  • Ultra-transparent series effects loop
  • Thump, Response, and Presence controls
  • Two-button footswitch for channel selection
  • 4, 8, and 16 ohm impedance selector switch
  • Limited Lifetime Warranty

Product specs

Type Tube
Number of Channels 3
Total Power 100W
Preamp Tubes 5 x 12AX7
Power Tubes 4 x EL34
EQ 2 x 3-band EQ, Thump Control, Voicing Switch
Inputs 1 x 1/4" (instrument)
Outputs 2 x 1/4" (4/8/16 ohm)
Effects Loop Series FX Loop
Footswitch I/O 1 x 1/4" (channels)
Footswitch Included Yes, 2-button footswitch
Bias Type Adjustable Fixed
Construction Material Baltic Birch with Black Tolex
Power Source Standard IEC AC cable
Height 12.25"
Width 29.25"
Depth 8.75"
Weight 43 lbs.

FAQs

What type of music is the Friedman BE-100 Deluxe 100W Tube Amp best suited for?

The Friedman BE-100 Deluxe is ideal for high-gain rock and metal tones, inspired by the 1980s sound of Van Halen. Its versatile 3-channel design also allows for classic rock and blues tones, making it suitable for a wide range of genres.

Does the Friedman BE-100 Deluxe work well with pedals?

Yes, the Friedman BE-100 Deluxe is known for taking pedals well, especially in its clean channel. It also features a series effects loop for seamless integration of time-based effects.

What are the standout features of the Friedman BE-100 Deluxe's sound?

The Friedman BE-100 Deluxe offers a rich, harmonically complex sound with a three-channel design, providing a wide range of tones from clean to high-gain. Its Thump control and Voicing switch further enhance tonal flexibility.

Is the Friedman BE-100 Deluxe suitable for gigging?

With 100 watts of power and robust construction, the Friedman BE-100 Deluxe is more than capable of handling live performances, even in larger venues, providing ample headroom and volume.

What kind of tubes does the Friedman BE-100 Deluxe use?

The Friedman BE-100 Deluxe uses 5 x 12AX7 preamp tubes and 4 x EL34 power tubes, which contribute to its dynamic and powerful sound.

Friedman Amplification

Friedman Amplification

Friedman BE100 Deluxe 3-Channel 100w Tube Head

Video thumbnail for Friedman BE100 Deluxe 3-Channel 100w Tube Head by Friedman Amplification

Friedman BE100 Deluxe 3-Channel 100w Tube Head

Friedman Amplification

Friedman Amplification

Video thumbnail for Friedman BE-100 Deluxe Demo by Riffs, Beards & Gear

Friedman BE-100 Deluxe Demo

Riffs, Beards & Gear

Riffs, Beards & Gear

Video thumbnail for Friedman BE 100 Deluxe 3-Channel 100 Watt Tube Amp. Demo Video by Shawn Tubbs by Shawn Tubbs

Friedman BE 100 Deluxe 3-Channel 100 Watt Tube Amp. Demo Video by Shawn Tubbs

Shawn Tubbs

Shawn Tubbs

Video thumbnail for First impressions of...Friedman BE-100 Deluxe Head by Peach Guitars

First impressions of...Friedman BE-100 Deluxe Head

Peach Guitars

Peach Guitars

Video thumbnail for BE-100 Deluxe 100w Amp Overview by Friedman Amplification

BE-100 Deluxe 100w Amp Overview

Friedman Amplification

Friedman Amplification

Video thumbnail for Friedman BE-100 Deluxe Head - In-Depth Demo!! by N Stuff Music

Friedman BE-100 Deluxe Head - In-Depth Demo!!

N Stuff Music

N Stuff Music

Video thumbnail for Friedman BE100 Deluxe - Is this the BEST TUBE AMP RIGHT NOW? by The Guitalian

Friedman BE100 Deluxe - Is this the BEST TUBE AMP RIGHT NOW?

The Guitalian

The Guitalian

Video thumbnail for Friedman BE-100 Deluxe Switches Explained! by Hollywood Rare Guitars

Friedman BE-100 Deluxe Switches Explained!

Hollywood Rare Guitars

Hollywood Rare Guitars

Reviews

PROS

  • Versatile amp with a wide range of tonal options

  • Plexi channel offers articulate perfection for vintage rock

  • BE and HBE channels deliver tight, musical tones for leads and rhythms

  • Exceptional clean tones, unprecedented for high-gain amps

  • Handles both Les Pauls and Strats excellently

  • SYS VOL knob allows dynamic volume control from arena to bedroom settings

  • Pristine clean effects loop enhances sound clarity

  • Fat, searing tone with great bottom end and smoothness

  • Inspires creativity with its unique, powerful sound

  • Easy to dial in great tones across various genres

CONS

  • Large and heavy; may require additional equipment for transport

Owner Insights

We analyzed real musician discussions from forums and Reddit to find what players love, question, and tweak about Friedman Brown Eye 100W Deluxe Tube Amp.

Features and functionality

  • The newer BE-100 models include additional switches for voicing and clipping, allowing for more tonal customization, particularly beneficial in recording diverse guitar layers.

    Source
  • The three-channel design in newer models facilitates a broader range of sounds, accommodating various musical styles and providing versatility in live and studio environments.

    Source
  • Friedmans are noted for being straightforward to dial in, contrasting with Mesas, which require more tweaking for optimal tone settings.

    Source
  • Friedmans do not exhibit the volume jumps found in Mesa amps when switching to higher gain channels, providing a smoother performance experience.

    Source

Use cases and applications

  • The 50-watt switch is essential for managing the amp’s high volume levels, making it more adaptable for different performance settings.

    Source
  • For achieving Van Halen and beyond metal tones, the Friedman Brown Eye is preferred over lower-gain models like the Dirty Shirley.

    Source

Comparisons

  • The Friedman Brown Eye is often compared to a "hot rodded Marshall," while Mesa Rectifiers are described as having a looser, more mid-scooped tone.

    Source
  • The Pink Taco is a 20-watt version of the BE-100 and is based on Jose-modded Marshalls, making it suitable for classic rock and metal.

    Source

Critic Reviews

Friedman BE 100 Deluxe: 100 Watts of all-tube Plexi tones, now with added Thump! - gearnews.com

gearnews.com

Friedman’s BE-100 Deluxe tube amp delivers a powerhouse of vintage Plexi tones with impressive versatility, including a new clean channel and adjustable low-end response via the “Thump” knob. Musicians will appreciate the separate gain controls for enhanced tonal flexibility. However, while it excels in performance, the hefty wattage may be overkill for home use, and the price point might deter casual players. Overall, this amp is a dream for gigging musicians seeking classic sound with modern tweaks, but it’s not without considerations for those not ready to unleash its full potential.

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Artist usage

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See how Jim Root uses Friedman Brown Eye 100W Deluxe Tube Amp

Jim Root

Guitarist

Slipknot

...
Verified via YouTube

In this rig rundown style video, in which Stay Metal Ray had an exclusive look into Jims current touring rig, Jim shows the Brown Eye Deluxe that arrived that day. He states in the video that they are blending it with his Rockerverb 100W Mk1, the Friedman having the majority of the gain with the Orange accomanying in the mids with the gain rolled back to around 8 o'clock.

See how Sergey Golovin uses Friedman Brown Eye 100W Deluxe Tube Amp

Sergey Golovin

Guitarist, Composer

...
Verified via YouTube

In this video, Sergey Golovin compares the Synergy Friedman HBE module against the BE100 Deluxe.

Genre Usage

Based on how artists on Equipboard use this gear, it is most commonly found in the following genres.

Used With

Based on how musicians on Equipboard use Friedman Brown Eye 100W Deluxe Tube Amp, it is most commonly used with the following gear.

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