Pricing and availability

We compare 600+ stores and found this item at 6 stores. Prices updated .

Sweetwater
4.5 (10)
$3,999.99
Guitar Center
4.0 (5)
$3,999.99
Amazon
$3,999.99
Musician's Friend
5.0 (3)
$3,999.99
zZounds
$3,999.99
Thomann
5.0 (4)
$4,599.00

Average Price: $4,100

High-end/Boutique

$300

$801+

Price Tier

Budget

Standard

High-end

Price History

Based on price data from 6 merchants for "Friedman BE-100". Prices shown reflect NEW condition. Tracking began Apr 2, 2026.

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Description

Ignite your sound with the Friedman BE-100, a guitar amplifier head that embodies the essence of rock and roll. Born from the expert craftsmanship of Dave Friedman, this amp head is a modern twist on the classic British Plexi design. With 100 watts of EL34-driven power, the BE-100 offers two channels that produce a spectrum of tones, from clean and crisp to raw and powerful. It's the amp of choice for both stage legends and studio virtuosos, having graced the soundscapes of bands like Alice in Chains and the Foo Fighters.

The BE-100 is designed to deliver massive, tight low-end tones while maintaining clarity and detail across all frequencies. Its Clean Channel is equipped with a three-way bright switch, allowing you to easily sculpt your sound to perfection. Whether you're aiming for vintage Plexi warmth or modern, aggressive crunch, the BE-100's versatile controls, including the "Simple Clean" and "C45" mods, let you explore a wide array of sonic landscapes.

This amplifier head isn't just about power—it's about precision. The SAT, FAT, C45, and Voice switches offer a multitude of unique textures, ensuring your sound is as dynamic and expressive as your playing. Plus, with its onboard effects rack, including a noise gate and host-syncable lo-fi delay, your musical possibilities are virtually limitless.

Key Features:

  • 100-watt EL34-driven power
  • Two versatile channels with detailed EQ controls
  • Clean channel with volume, treble, bass, and 3-way bright switch
  • SAT, FAT, C45, and Voice switches for diverse tonal textures
  • Onboard FX rack with noise gate and lo-fi delay
  • Ideal for a wide range of music styles from rock to blues
Sweetwater

Sweetwater

Friedman BE100 Tube Amp Demo by Sweetwater Sound

Video thumbnail for Friedman BE100 Tube Amp Demo by Sweetwater Sound by Sweetwater

Friedman BE100 Tube Amp Demo by Sweetwater Sound

Sweetwater

Sweetwater

Video thumbnail for Marshall 1959SL vs Friedman BE100 by Michael Nielsen - Big Hairy Guitars

Marshall 1959SL vs Friedman BE100

Michael Nielsen - Big Hairy Guitars

Michael Nielsen - Big Hairy Guitars

Video thumbnail for Friedman BE100 - Modern Modded Marshall Mecca? by Kyle Bull

Friedman BE100 - Modern Modded Marshall Mecca?

Kyle Bull

Kyle Bull

Video thumbnail for Friedman BE100 : Part1 ⚡️ ZEN Amp Vault Ep12 ⚡️ Dirty tones by ZEN Amplification

Friedman BE100 : Part1 ⚡️ ZEN Amp Vault Ep12 ⚡️ Dirty tones

ZEN Amplification

ZEN Amplification

Reviews

Owner Insights

We analyzed real musician discussions from forums and Reddit to find what players love, question, and tweak about Friedman BE-100.

Features and functionality

  • The BE-100 Deluxe offers a Plexi clean channel that differs significantly from the BE-50D, providing a unique clean sound that's more customizable.

    Source
  • The power switches are inconveniently located on the back, which is problematic for racked setups.

    Source
  • The clean channel on the BE-100 Deluxe is voiced like a Plexi channel, allowing it to be pushed into Super Lead territory.

    Source

Value and pricing

  • Used Friedman Runt 50 is recommended as a more affordable option for those looking to capture the BE-100 essence without the premium price tag.

    Source

Use cases and applications

  • The Mesa Boogie TC-50 with EL34 tubes is highlighted as a potential option for achieving a classic Marshall sound, similar to the BE-100 tone.

    Source
  • The Friedman JJ Jr. is suggested for users seeking a compact amp with high volume output, often perceived as louder than its advertised wattage.

    Source
  • The BE-100 is praised for its ability to modify the classic Marshall sound, making it highly adaptable for personal tone customization.

    Source
  • The amp is described as being very versatile, capable of achieving Plexi and JCM800 tones, making it well-suited for various musical styles.

    Source
  • The HBE channel with the SAT switch engaged delivers a buttery sound that garners praise from FOH engineers during live performances.

    Source

Comparisons

  • Marshall Jubilee Studio Combo is noted for having a similar tonal quality to Friedman amps, especially when used with a boost and EQ, but offers less flexibility.

    Source
  • The Ceriatone AH50 Deluxe, a BE Deluxe clone, is recommended as a budget-friendly alternative, especially for those comfortable with DIY or pre-built options.

    Source
  • The BE-100 offers flexibility with its switches and knobs, allowing it to replicate sounds from signature amps like the SS-100v2, JJ, and Slax, while maintaining its versatility.

    Source
  • Some owners prefer alternatives like Splawn and Suhr, citing perceived higher quality at similar or lower prices.

    Source
  • The BE-100 Deluxe is noted for sounding more refined than Marshalls and offers a darker, tighter low-end with more gain.

    Source

Mods and upgrades

  • The BE-OD pedal paired with an existing tube amp's effects return offers a close approximation of the BE-100 sound without the full investment.

    Source

User experience

  • Owners transitioning from the BE-50D to the BE-100 note the amps are more different than expected, especially in the clean channel, offering a broader tonal range.

    Source
  • Owners appreciate the direct customer support experience with Friedman, often receiving responses directly from Dave Friedman.

    Source

Critic Reviews

Friedman Brown Eye BE100 Amplifier – MusicPlayers.com

musicplayers.com

The Friedman BE-100 amplifier delivers stunningly rich tones that cater to rock and metal enthusiasts. Its three-channel setup and versatile controls allow for a wide range of sounds, ensuring players can achieve their desired tone without hassle. However, the placement of certain controls, particularly the effects loop and SAT switch, can be frustrating, as they lack on-the-fly adjustability during performances. Additionally, the gain knob's taper leaves something to be desired, limiting mid-gain options. Despite these drawbacks, the amp's exceptional sound quality and responsive nature make it a compelling choice for serious musicians willing to overlook its quirks.

positive

5.0 out of 5

Based on 0 Reviews and 1 Rating

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Artist usage

Add artist
See how Daron Malakian uses Friedman BE-100

Daron Malakian

Singer, Guitarist

System of a Down

...
Verified via YouTube

At 7:53 in the Premier Guitar video titled "Rig Rundown: System of a Down's Daron Malakian," the Friedman Amplification Brown Eye BE-100 tube guitar amp head is clearly visible as part of Daron Malakian's rig setup.

See how Chris Shiflett uses Friedman BE-100

Chris Shiflett

Guitarist

Foo Fighters

...
Verified via YouTube

In the video titled "Foo Fighters' Chris Shiflett Rig Rundown Guitar Gear Tour 2024," published by Premier Guitar on YouTube, it is confirmed that Chris Shiflett uses Friedman BE-100 amplifiers. At the 25-second mark, these amplifiers are visibly featured as part of his music instrument setup.

See how Steve Stevens uses Friedman BE-100

Steve Stevens

Guitarist

Michael Jackson (band)

...
Verified via YouTube

At the 11:25 mark of the Premier Guitar "Rig Rundown" video, Steve Stevens showcases the Friedman BE-100 amplifier as part of his live performance setup.

See how Jesse Carmichael uses Friedman BE-100

Jesse Carmichael

Singer, Guitarist

Maroon 5

...
Verified via Instagram

In this Instagram post Jesse is seen with many guitar amps and heads, and specifically shouts out the Dave Friedman BE100 head.

See how Ben Eller uses Friedman BE-100

Ben Eller

Guitarist, Bassist

...
Verified via Photo

Ben Eller confirms using the Friedman BE-100 amplifier in an Instagram post, where he states, "Guys, I’m here to tell you this: after playing 2 @skankbangerband shows with my new @friedman_amps BE100, I can easily say this is the happiest I have ever been with my live tone. Just absolutely nuts. I’m in love with this amp!!!!"

See how Andrew Michael Wells uses Friedman BE-100

Andrew Michael Wells

Singer, Guitarist

Dance Gavin Dance

...
Verified via guitarworld

Andrew mentions playing this amp in the guitar world playthrough of Eidola's Mutual Fear.

See how Doug Rappoport uses Friedman BE-100

Doug Rappoport

Guitarist

...
Verified via YouTube

On his youtube channel, you can see him using the Friedman Head a lot.

S

Sammy Boller

Guitarist

Citizen Zero

...
Verified via Premier Guitar

Premier Guitar’s Rig-Rundown of Sammy Boller notes the Friedman BE-100 as being his go-to amp for over 5 years

See how Hiroto Wakai uses Friedman BE-100

Hiroto Wakai

Singer, Guitarist

...
Verified via YouTube

At 1:50, Hiroto Wakai can be seen using a Friedman BE-100 head. You can tell by its single input jack on the right side, general dimensions, and head shape.

Used With

Based on how musicians on Equipboard use Friedman BE-100, it is most commonly used with the following gear.

2 alternative and related items for Friedman BE-100, curated by the Equipboard community.

Brainworx (Plugin Alliance) Friedman BE-100 Amplifier Plug-in

$23.90 - $25.00

software emulation cheaper alternative

The Brainworx Friedman BE-100 Amplifier Plug-in is a recreation of the original Friedman BE-100 amp

Friedman BE-OD

$169.99 - $199.99

similar sound cheaper alternative

An amp in a box pedal, based off the Friedman BE-100 amplifier.

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