Pricing and availability

We compare 600+ stores and found this item at 5 stores. Prices updated .

Plugin Boutique
$49.00 $43.00 $6.00 · All time low
Sweetwater
5.0 (1)
$49.00
Thomann
5.0 (1)
$46.00 $45.00 $1.00 · All time low

Average Price: $97

Standard/Professional

$49

$150+

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Standard

High-end

Price History

Based on price data from 4 merchants for "Universal Audio Hitsville EQ Collection". Prices shown reflect NEW condition. Tracking began Apr 2, 2026.

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Description

Step into the golden era of Motown with the Universal Audio Hitsville EQ Collection, a revolutionary plugin that brings the legendary sound of Detroit's iconic studio into your DAW. This collection captures the soulful essence of Motown, meticulously emulating the custom-built graphic equalizers that defined hits from The Supremes, Stevie Wonder, and The Jackson 5. Whether you're producing modern pop, R&B, or classic soul, these EQs will infuse your tracks with that signature warmth and clarity.

Crafted in collaboration with the original engineers from Hitsville U.S.A., this plugin offers both versatility and authenticity. The seven-band graphic EQ simplifies the process of enhancing vocals, drums, bass, and keyboards, making them pop with the same frequencies that powered Motown's hit parade. For those final touches, the ultra-rare mid/side disk mastering EQ adds professional polish, delivering the vintage hi-fi sound that made Motown records timeless.

Compatible with both UAD Native and Apollo Realtime/UAD-2 systems, the Hitsville EQ Collection is ready to transform your tracks whether you're in the studio or on the go. With the ability to use any audio interface, this plugin is accessible for all musicians looking to capture that iconic Motown magic.

Key Features:

  • Authentic emulation of Hitsville U.S.A.'s custom-built EQs
  • Seven-band graphic EQ for easy sound shaping
  • Includes ultra-rare mid/side disk mastering EQ
  • Officially licensed by the legendary Hitsville U.S.A. studio
  • Compatible with UAD Native and Apollo Realtime/UAD-2 systems
  • Supports multiple DAWs including Pro Tools, Logic Pro, Ableton Live, Cubase, and Studio One
  • Requires macOS 10.15 or later / Windows 10 or 11, Intel, AMD, or Apple silicon processor
  • iLok account needed for authorization; no physical iLok required

Product specs

Software Type Hitsville EQ Collection
Platform Mac, PC
Upgrade/Full Full
Download/Boxed Download
Bit Depth 64-bit
Format AAX, AU, VST3 (UAD Native), UAD DSP
Authorization Type iLok Account Required (UADx Native version)
Hardware Requirements - Mac Intel Core 2 Duo or higher, 4GB RAM minimum
Hardware Requirements - PC Intel Core 2 Duo / AMD Athlon 64 X2 or higher, 4GB RAM minimum
OS Requirements - Mac macOS 10.15 or later
OS Requirements - PC Windows 10 or later

FAQs

What makes the Universal Audio Hitsville EQ Collection unique compared to other EQ plugins?

The Universal Audio Hitsville EQ Collection emulates the iconic equalizers used in the Motown studios, offering a punchy, open sound characteristic of classic Motown hits. It provides users with a vintage EQ experience that captures the essence of the original hardware.

Is the Universal Audio Hitsville EQ Collection compatible with my DAW software?

Yes, the Hitsville EQ Collection is compatible with popular DAWs as it supports AAX, AU, and VST3 formats. This ensures seamless integration with most digital audio workstations on both Mac and PC platforms.

What are the system requirements for running the Universal Audio Hitsville EQ Collection on a PC?

To run the Hitsville EQ Collection on a PC, you need a system with Windows 10 or later, an Intel Core 2 Duo or AMD Athlon 64 X2 processor or higher, and a minimum of 4GB RAM.

Does the Universal Audio Hitsville EQ Collection require any specific authorization method?

Yes, the UADx Native version of the Hitsville EQ Collection requires an iLok account for authorization, ensuring secure and reliable access to the plugin.

Can I use the Universal Audio Hitsville EQ Collection on both Mac and Windows systems?

Yes, the Hitsville EQ Collection is compatible with both Mac (macOS 10.15 or later) and Windows (Windows 10 or later) systems, making it versatile for different operating environments.

Universal Audio

Universal Audio

Hitsville EQ Plug-In Sound Examples | UAD Native & UAD-2

Video thumbnail for Hitsville EQ Plug-In Sound Examples | UAD Native & UAD-2 by Universal Audio

Hitsville EQ Plug-In Sound Examples | UAD Native & UAD-2

Universal Audio

Universal Audio

Video thumbnail for Hitsville EQ Collection | UAD Quick Tips by Universal Audio

Hitsville EQ Collection | UAD Quick Tips

Universal Audio

Universal Audio

Video thumbnail for UA - Hitsville EQ Collection - Mixing With Mike Plugin of the Week by Mixing With Mike

UA - Hitsville EQ Collection - Mixing With Mike Plugin of the Week

Mixing With Mike

Mixing With Mike

Video thumbnail for UAD Hitsville EQ vs KIT Plugins MO-Q Review by Matty Harris | Mix and Master My Song

UAD Hitsville EQ vs KIT Plugins MO-Q Review

Matty Harris | Mix and Master My Song

Matty Harris | Mix and Master My Song

Video thumbnail for Universal Audio's "Hitsville EQ Collection" - Walkthrough by owlwoodsouth

Universal Audio's "Hitsville EQ Collection" - Walkthrough

owlwoodsouth

owlwoodsouth

Video thumbnail for Universal Audio UAD Hitsville EQ Collection Plug-in Demo by Sweetwater

Universal Audio UAD Hitsville EQ Collection Plug-in Demo

Sweetwater

Sweetwater

Reviews

Owner Insights

We analyzed real musician discussions from forums and Reddit to find what players love, question, and tweak about Universal Audio Hitsville EQ Collection.

Software and compatibility

  • Updating to UAC 1.1.3 resolves the issue of Hitsville EQ not appearing in the Spark list.

    Source
  • Some users found issues when licenses were located in the guest cloud account, affecting the workaround's effectiveness.

    Source

Setup and maintenance

  • A workaround involves hiding the expired "UAD Spark (13)" license in iLok License Manager to make the Hitsville EQ appear.

    Source

User experience

  • Users with active subscriptions and latest updates reported successful access to Hitsville EQ after logging out and back into UA Connect.

    Source

Critic Reviews

Universal Audio: Hitsville EQ Collection Plug-Ins | Tape Op Magazine | Longform candid interviews with music producers and audio engineers covering mixing, mastering, recording and music production.

tapeop.com

Universal Audio's Hitsville EQ Collection delivers an exceptional emulation of iconic Motown EQs, making it a must-have for vintage and modern mixing alike. With an intuitive interface and clever workflow enhancements, it offers impressive sound quality and low CPU impact. The added mid/side feature is a game-changer for mastering. However, the non-resizable plug-in window can be frustrating for users accustomed to adjustable interfaces in DAWs. Priced at $149 during the sale, this plug-in is a bargain for anyone looking to add character and warmth to their mixes, despite minor usability drawbacks.

positive

UA Hitsville USA EQ Collection - A Real-World Review - Mixonline

mixonline.com

The Universal Audio Hitsville EQ Collection offers a rich, buttery sound that enhances mixes beautifully, reminiscent of vintage Motown magic. Users praise its ability to add warmth and character without unwanted artifacts, making it a favorite for both studio and mastering applications. However, the lack of metering and custom selectable frequencies may frustrate some users who prefer more precise control. Despite this drawback, the overall sonic quality and the unique interaction between its fixed bands make it a standout choice for those looking to infuse their music with classic vibes.

positive

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