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Hallmark Guitars The '67 Guitar Pickup main image

Hallmark Guitars The '67 Guitar Pickup

Hallmark Guitars The '67 Guitar Pickup

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Page last updated Aug 11, 2025

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Description

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Wide range high output custom wound single coil (about 9 to 10 kΩ resistance). Available in white or tortoiseshell.

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hardlyramone

113

over 5 years ago

A great high output pickup with a versatile sound.

This is the pickup found in the famous Hallmark Guitars Swept Wing model, but I purchased one many years ago to custom install it in a strat. This is is a nice hot pickup with a very fat, round bass sound in the lows, and a fair amount of twang/treble clarity on the other end. I put it in the bridge position and paired it with a 500k volume pot for maximum brightness, which almost worked a little too well! It resulted in a lot of versatility though, because I use either an EQ pedal or plugin before the amp to bring down any high frequencies that aren't needed for a specific tone goal. I really like this, because only ever needing to cut frequencies is ultimately much better than trying to boost them artificially — I'm basically starting with as much sparkle and chime from my guitar as I could ever need, and dialing things back from there IF that is desired. I can also see some players wanting all of that brightness unhindered. Not sure how much of a difference a 250k volume pot would have made, but one might say that'd be the more sensible choice, ha.

In general, the '67 is also much much fuller sounding than the stock strat bridge pickup I had, and it can add some overdrive and crunch to older amps that need to be pushed a little for a really gritty sound. I can see this pickup supporting a lot of different genres, depending on how it's used. I don't know if it's directly swappable with a typical P-90 pickup, but be aware it's around that size. I custom cut a hole out of a blank pickguard and routed out a little extra room in the strat body to install it myself, because it's a good bit larger than a standard size strat pickup. Anyway, five stars from me, I have zero reason to be disappointed.

Roles:

Guitarist Drummer Music Producer

Genres:

Rock Punk

From Gear Setup

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Genre Usage

Based on how artists on Equipboard use this gear, it is most commonly found in the following genres.

Used With

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See also: Electric Guitar Pickups, Hallmark Guitars, Hallmark Guitars Electric Guitar Pickups

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Added to Equipboard on 01-11-2021 by

hardlyramone

Gear IQ 113